سلسلة محلات تجارية ألمانية تصدر الوصلة الإشهارية الأكثر حزنا في تاريخ ألمانيا

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أنتجت سلسلة المحلات التجارية الكبرى "EDEKA" إعلانًا حزينا لمتاجرها وصف بالإعلان الأكثر تأثيرا على المشاهدين في تاريخ ألمانيا . يروي هذا الإعلان قصة رجلٍ وحيد أرمل تغلب على وجهه ملامح الحزن بعدما وجد نفسه مضطرا للإحتفال بمناسبة أعياد الميلاد وحيدا في بيته، و بعد فشله في إقناع أبناءه بأن يحتفلوا معه بهذه المناسبة، لجأ هذا الرجل المسن في النهاية إلى الحيلة المتمثلة في ادعاءه الوفاة.

هذا الإعلان العاطفي من سلسلة المحلات التجارية "EDEKA" دمعت له عيون الكبار قبل الصغار في جميع Sueddeutsche Zeitung أنحاء البلاد، كما تطرق له "باربارا فورسامير- كبير المحررين في صحيفة الألمانية" حيث كتب ما يلي:

""العديد منّا يشعر بحالةٍ من اللبس، دائمًا ننظر لوظائفنا، أصدقائنا، هواياتنا بأهمية أكثر من أقاربنا الكبار سنًا"

أليس من الطبيعي أن نقضي وقتًا أكثر مع أجدادنا وجدّاتنا – خصوصًا في فترة أعياد الميلاد؟".

تجدر الإشارة إلى أن ألمانيا تضم نسبة كبيرة من الأشخاص المتقدمين في السن، و حسب إحصائيات منظمة حقوق الإنسان الألمانية فإن نسبة كبيرة من المسنين الألمان تعاني من الوحدة نظرا لانشغال الأبناء بحياتهم المهنية و الأسرية.

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