شركة ألمانية للنقل العمومي تعتمد نظام تذاكر مجاني

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يدفع ارتفاع أسعار تذاكر النقل العمومي في أغلب المدن الألمانية العديد من الأشخاص الى التخلي عن تلك الوسائل أو السفر بدون تذكرة.

و من أجل تشجيع المزيد من الأشخاص على استعمال وسائل النقل العمومي ابتكرت المؤسسة المسؤولة عن وسائل النقل العمومي في مدينة ديسلدورف (غرب ألمانيا) بشراكة مع شركات إعلان طريقة جديدة و فريدة تسمح للزبناء التنقل وسط المدينة بدون دفع أي مقابل مادي.

فبدل دفع تذكرة وسيلة نقل معينة نقدا يكفي أن يقوم الزبون بتحميل التطبيق المعروف بإسم "Welect" على هاتفه الذكي و مشاهدة بعض من الفديوهات التسويقية المعروضة على هذا التطبيق.

فمثلا اذا شاهد زبون معين أربعة مقاطع اعلانية لمدة 20 ثانية على هذا التطبيق فهذا يمنحه قيمة تذكرة واحدة.

و حسب ما ذكرته صحيفة "دي فيست" الألمانية فقد لقيت هذه الفكرة اقبالا كبيرا من طرف الزبناء حيث تم منح 20.000 تذكرة تنقل بواسطة هذه الطريقة في وقت وجيز جدا.

فحتى السيد فيليبس دوميرز الذي يشرف على التطبيق الالكتروني "Welect" لم يكم يتوقع ان ينال هذا النظام الجديد هذا الحجم من الاقبال.

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