شركة H&M تعلن إغلاق العديد من فروعها في النمسا

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أعلنت شركة H&M السويدية بأنها تنوي خلال السنوات القادمة إغلاق المزيد من فروعها في النّمسا وتوسيع نشاطها على الإنترنت كي تتمكن من منافسة خصومها في سوق النسيج والملابس على مستوى الإنترنت مثل موقعي Amazon و Zalandoo.

وتسعى الشركة لتوسيع نشاطها على الإنترنيت في أسرع وقت ممكن حيث تنوي في المرحلة الأولى تخصيص ثلث نشاطها التجاري فقط على مستوى الإنترنيت. ولبلوغ هذا الهدف تنوي الشركة عقد شراكة مع الشركة الصينية المتخصصة في التجارة الإلكترونية Ali Baba.

تجدر الإشارة إلى أن الشركة السويدية أعلنت أنها ستغلق أيضا فروعا لها في موطنها الأصلي (السويد) و أيضا في العديد من الدول الأوروبية الأخرى.

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