كيف غيّر الانستغرام سلوك الشباب النمساوي؟

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كيف غيّر الانستغرام سلوك الشباب النمساوي؟

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تحوّل نجوم الشبكات الاجتماعية وخصوصاً تطبيق الانستغرام إلى نقط جذب تجارية لدى الفئة العمرية ما بين 15 و 22 سنة في النمسا

ومن خلال دراسة أجرتها رابطة تجارية بخصوص هذا الموضوع, تبين أن ما يقارب 50 في المائة من الأشخاص الذين تتراوح أعمارهم ما بين 15 و 22 يشترون الملابس وأشياء أخرى تخص مظهرهم الخارجي بناءا على إعجابهم بالأشياء التي يرتديها نجوم الشبكات الاجتماعية الذين يطلق عليهم لقب المؤثرين

وهذا ما يفسر كون مختلف الشركات والمؤسسات المتخصصة في بيع الملابس تعتمد في حملاتها الإعلانية على مؤثري الشبكات الإجتماعية

المصدر: موقع المزود.كوم - متابعة

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