دراسة حديثة ترصد انتعاش التجارة الالكترونية في النمسا

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المصدر: القناة النمساوية الأولى

أظهرت دراسة أجراها معهد الأبحاث "هاندلز فيرباند" المتخصص في الشركات الصغيرة والمتوسطة الحجم في النمسا, أن المواطنين النمساويين أنفقوا حوالي 10.4 مليار يورو على الانترنت, في الفترة الممتدة بين مايو 2020 وأبريل 2021، وهذا يعتبر أكثر مما كان عليه الأمر في نفس الفترة من السنة الماضية

كما ارتفع عدد المتسوقين عبر الإنترنت بنسبة 6٪ فقط، لكن أولئك الذين قاموا بالتسوق عبر الإنترنت, أنفقوا أموالا أكثر مقارنة بنفس الفترة من السنة الماضية

وقال المسؤول عن هذه الدراسة فولفجانج زينيل لوكالة الأنباء النمساوية، أنه خلال جائحة كورونا حقق الأثاث والألعاب والأدوات الرياضية على وجه الخصوص مكاسب كبيرة عبر التجارة الإلكترونية, مستفيدة من القيود المفروضة على المحلات التجارية ,لكن الكتب والأدوات المكتبية من جهتها شهدت انخفاضًا ملحوظا في الإنفاق

وجاءت الملابس في الرتبة الأولى من حيث المبيعات (2.05 مليار يورو) تليها الأجهزة الكهربائية (1.3 مليار يورو) والأثاث والتركيبات (0.8 مليار يورو), بينما استمر النمساويون في شراء البقالة من محلات السوبر ماركت بدلاً من شراءها على الإنترنت

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