غياب الشركات النمساوية عن قائمة أحسن الماركات العالمية

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المصدر: صحيفة اوستيرايش النمساوية

أجرت مؤسسة كانطار البريطانية المتخصصة في الأبحاث الاقتصادية، دراسة رصدت من خلالها أفضل 100 علامة تجارية قيمة في العالم إلى حدود الربع الأول من سنة 2021

وكعادتها سيطرت شركات الانترنيت و المعلوميات الأمريكية على هذه القائمة, حيث جاءت شركة أمازون في المركز الأول بقيمة علامتها التجارية المقدرة بـ 684 مليار دولار (575 مليار يورو)، تليها شركة آبل (612 مليار دولار) وجوجل (458 مليار دولار) ثم مايكروسوفت (410 مليار دولار)

أما بالنسبة للعلامات التجارية الاوروبية فقد احتلت شركة لويس فويتون الفرنسية الفاخرة المركز 21, وجاءت شركة البرمجيات الألمانية ساب في المرتبة 26 ، ودويتشه تليكوم في المرتبة 46

ولم تتمكن أي علامة تجارية نمساوية من الظهور في ترتيب أحسن 100 ماركة, واحتلت شركة كوكا كولا المنافسة لريد بول النمساوية، المرتبة 16 عالميا

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